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Intended for current and future franchisors and franchisees, this guide is full of legal, strategic and operational advice and describes the steps and approaches to be taken to build, develop, export and perpetuate a commercial network.
A particularly elaborate method of organization and development of a network, the franchise occupies a special and predominant place in modern commerce. Based on the assembly of several contracts (brand license, transmission of know-how and assistance), the franchise allows each year a growing number of companies to develop their network by federating, around a sign and common methods, independent merchants.
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