Menu
In just eight weeks, we will provide you with the tools and a documented development strategy to help you raise capital, negotiate favourable lease terms and make your new business a success.
We begin by discussing your vision and ideas for the concept including menu design, service model, desired launch location and décor direction as well as your needs, budget and timeline.
We then draw up a strategic list of competing concepts to be analysed during a discovery visit to your national market or to a saturated competitive market.
Together we will spend a set number of days on a discovery tour to study the market and analyse each concept. From the start time to the dishes, our detailed and collaborative process will illustrate best practices and failures. At this stage, we begin to understand unmet customer needs while identifying new opportunities in the market.
In a one-day brand positioning session, our restaurant consultants distil the ideas and insights from the tour, while reflecting on the look and feel of your concept. Together we will formulate strategies ranging from menu structure and pricing to equipment and space requirements.
We develop and present you with comprehensive documentation that you can use to bring your concept to life.
Rich in imagery, your concept book will describe your food and beverage strategy, the direction of the establishment, the service approach, business.objectives, the customer’s narrative journey and other details that differentiate your concept
A clear and comprehensive roadmap to determine the financial feasibility of the
concept, including a capital budget plan, break-even analysis, actual equipment costs based on your concept requirements and other key profitability considerations.
Based on the concept book and financial model, your business plan describes the market opportunity, brand culture, marketing framework, long-term growth plan and other information crucial to running a viable business.
A prototypical drawing with the space allocation at the front and back of the room and the number of seats required that will help determine appropriate locations and may assist with rentals.
As required, we create a sales-oriented PowerPoint presentation that summarises the above material for investors and owners
A successful restaurant is not just about making great food, it’s about providing a great experience for customers. Whether you’re new to the restaurant business or a seasoned veteran, we draw on
decades of restaurant experience to help you fill in the gaps and determine exactly what you need to make your dream a reality.
From independent businesses to multi-unit chains, we will help you optimize your foodservice concepts before, during and after every customer interaction. With processes that focus on profitability
and efficiency, we help you develop your entire foodservice experience from the ground up – concept, brand, menu, operational systems, facilities, service, marketing strategies, fit-out work and
more.
Developing a new restaurant concept is exciting, but lack of clarity compromises your chances of success. We’ll help you limit costly mistakes by taking a meticulous approach to refining and developing your vision. Using our proven 8-week process for developing new restaurant concepts, we work alongside you to develop a clear operational strategy and a restaurant business plan anchored by realistic financial goals and objectives.
Whether you’re developing a scalable concept for growth or a single-unit operation, our team of experts will use their industry experience to help you define your restaurant, its cash flow, hours of operation, menu innovation, target market and more. DASK will provide you with research- based information and action plans to support each of your decisions, providing the big picture and operational requirements you need to bring your vision to life.
In the highly competitive restaurant industry, marketing is vital to the success of your business, regardless of size. The same key marketing principles used by businesses or restaurant owners work for all segments, including QSR, fast-casual and casual dining. A good marketing strategy is creative, proactive and practical. With your budget and timeline in mind, we will create marketing tools and plans that your in-house staff can implement, including unique promotions, loyalty programs, social media and merchandising. As new rules and regulations for restaurants change frequently, it’s more difficult to ensure that you’re always focused on creating an unforgettable experience for your customers. We will help you develop a plan that combines safety and hospitality and generates enthusiastic customers. Work with our experienced restaurant marketing consultants to identify opportunities to increase customer traffic and enhance your product line, to increase revenue and profits and to increase overall brand satisfaction.
Culinary development and menu innovation are critical to your brand’s competitive advantage, growth positioning and long-term financial health. We have developed hundreds of foodand beverage programmes for both single and multi-unit concepts. With a deep understanding of the impact of back-of-house efficiency on profits, we deliver practical menus that balance distinctive flavours and presentations with targeted food costs, profit contribution and a focus on consistent execution.
Successful brands are built on a single point of differentiation that is strongest when reinforced by all elements of the customer experience. We’ll help you communicate your values, attitude and unique point of view to leave a positive impression on your customers. Whether your goal is to develop a brand new restaurant brand, increase sales or maximize marketing opportunities, it’s never too late to develop and/or refresh your brand. We’ll show you how.
Developing a distinctive brand and offering an emotional experience allows your restaurant to play a more important
role in your customers’ daily lives. From mobile ordering to the onsite dining experience, everything you do should reflect who you are as a business. Our collaborative process focuses on the strengths of your concept and brand values to create a strong positioning that resonates with customers and informs your actions as a company. We help you develop a brand positioning for your restaurant that stands out.
SAS enregistré au RCS Lille Métropole B 890 258 502